Searching Beyond the Paid

Tuesday, December 12, 2006

Danny Sullivan and Friends Are Living In Search Engine Land

I think everyone in the industry knows that Danny Sullivan has left Incisive Media and Search Engine Watch, and has launched his own site, Search Engine Land. This post, Welcome To Search Engine Land! gives a good overview of what they're doing.

One of the big announcements is that SEL is starting their own search engine conference, Search Marketing Expo, or SMX. The inaugural event will be held June 4-5, 2007 in Seattle. Will this conference be strong enough to unseat the hugely popular Search Engine Strategies? I don't think so, at least initially. I'll be posting more thoughts on SES Chicago soon, but suffice it to say here that this was by far the biggest and most jam-packed SES I've been to. I think Danny's conference will be excellent, no doubt, but will serve as something incremental rather than an SES replacement.

Back to Search Engine Land... Lots of great info there, and Danny's got top-notch folks in the search world on his team. Look for lots more big things to come.


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