Searching Beyond the Paid

Tuesday, February 27, 2007

SEM Word of the Day

Crapulent: adj., low quality; lacking substance; emulating crap; e.g. "This is a crapulent content network site - we didn't get a single conversion." Usage: commonly occurs with "fraudulent," e.g. "we didn't like the content network because of fraudulent or crapulent publisher partners."

Hat tip to Andrew Goodman at Traffick for the best laugh I've had all day!


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