Searching Beyond the Paid

Thursday, October 21, 2010

Skills Every PPC Manager Should Have

Yesterday, my friend Matt Umbro wrote a fantastic post on PPC skills titled PPC and So Much More. He's identified 3 key skills that people often overlook when it comes to PPC, yet are critical to doing it well.

Matt has kindly given me credit for inspiring the post, but he deserves the credit for calling out these key aspects of our craft. Nice work, Matt!



Post a Comment

<< Home