Searching Beyond the Paid

Friday, November 19, 2010

Effective PPC Ad Copy Testing

Ad copy testing is one of the easiest ways to improve PPC conversion rates, yet I've seen many advertisers who just don't do it. In June, I spoke at SMX Advanced on this very topic. The gist of my presentation was basically "Never Assume." Don't assume you know what ads will work and forgo testing altogether. Don't assume one ad is the winner by eyeballing the results. And don't assume that Google is always the best-performing engine.

Check out my Test That Ad presentation and let me know what you think!

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