Searching Beyond the Paid

Thursday, May 18, 2006

Where have all the MSN ads gone?

Over the weekend, a bunch of our MSN ads went haywire and stopped showing for no apparent reason. Yesterday, they returned, as mysteriously as they had disappeared. This morning, I'm seeing *no* ads on MSN searches! None! To be certain, I even searched on big-ticket keywords like "search engine optimization" and "mesothelioma." Nothin'. Just organic results. (Which, btw, weren't that great in the case of "search engine optimization," in my opinion.) We've had a whopping 9 impressions served since 7 a.m. today. What's up with that? Only MSN knows....

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