Searching Beyond the Paid

Tuesday, March 20, 2007

SMX Advanced Agenda Announced

As reported at Search Engine Land, the agenda for SMX Advanced (Seattle, June 4-5) has been announced.

There are still a couple sessions listed as TBA, but wow, what a lot of meat in there already. It looks like Danny has outdone himself, putting together a conference that is truly geared toward the advanced searcn marketer. The agenda is packed with deep-digging sessions on advanced SEO and PPC strategies and tactics, as well as provocative roundtables and panels that should prove interesting at a minimum, and "lively" at best!

Networking hasn't been forgotten, either. The conference kicks off on Sunday night, June 3, with the "SMX Bash," a networking reception at the Bell Harbor. Then, on Monday night, there's a networking reception at the show (most likely on the exhibit hall floor), followed by "SMX After Dark," where the networking continues. These after-hours events are always highly anticipated by search conference attendees - in addition to being a great place to have a drink and relax, they're the source of some of the most productive networking at the show. I've made many of my best contacts at these type of events in the past, and I'm sure the same will be true at SMX.

So, even though SMX officially only lasts two days, you'll want to get there early enough on Sunday to catch the Bash. And you won't want to miss any of the Tuesday sessions, which end at 5:45 p.m. - so unless you're nearby, you'll want to wait till Wednesday to fly home. Either way, it promises to be a great few days of search talk!

Disclosure: I was lucky enough to win a pass to attend this conference. That said, I really, truly, honestly believe the show will be a great one - I'm not just trying to butter up Danny and crew. Really!


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