Searching Beyond the Paid

Wednesday, July 29, 2009

Microsoft and Yahoo Seal The Deal

After nearly 18 months of deliberation, the Microsoft-Yahoo deal is finally complete. Needless to say, the blogosphere and Twitter-sphere is all a-buzz, so I won't go on and on here. You can read more, including my comments, at Search Engine Watch (and every other SEM blog in the world). If you're on Twitter, there is lots of live coverage of the MSFT-YAHOO phone call. Danny Sullivan's tweets (@dannysullivan) are particularly entertaining.

Now, the fun begins. Once the dust has settled, what do you think will happen in the PPC arena? Or in search in general? Does MicroHoo have a shot?

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