Searching Beyond the Paid

Thursday, May 13, 2010

New Stuff From Google Adwords

The innovative team at Google Adwords has been busy of late. This week's announcement of Modified Broad Match has SEMs pretty excited. For a detailed-as-always rundown, check out Andrew Goodman's post on Traffick.

Google recently rolled out another feature in the Content Network that's had surprisingly little fanfare: Interest-Based Advertising. We've been testing this successfully for a few weeks now, and so far, we're seeing great impression volume and conversion rates. I wrote about this in today's Search Engine Watch Experts column.

What do you think of these?

Labels: ,


Post a Comment

<< Home