10 Resources for New PPC Pros

Over the past 18 months or so, I’ve had the pleasure of writing a series of articles for Web Marketing Today on PPC Basics.  If you haven’t been over to the WMT site lately, give it a read – there are a lot of articles and video interviews with pretty much all the thought leaders in search.

Anyway, the PPC Basics series is a culmination of 10 years in the search biz, all distilled for your reading pleasure!  So if you’re new to PPC, or are in the midst of training a new hire, take a look and let me know what you think.

How Paid Search Fits into Your Marketing Mix

Keyword Research

Account and Campaign Settings

Keyword Match Types

Ad Copy Development and Testing

Bid Management

Quality Score

Evaluating Data

Dayparting

Geo-Targeting