Searching Beyond the Paid

Tuesday, December 11, 2007

MSN To Offer PPC Accreditation Program

Last week, MSN announced the launch of their new adExcellence Accreditation Program. Similar to Google's Adwords Professional and YSM's Ambassador program, the adExcellence program offers free training to SEM professionals, along with an accreditation exam. Those who pass the exam will earn Member status.

Training is always a good thing, and it never hurts to get certified in your field. I just wonder if somehow this program will help MSN get more search traffic into their program...

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