Searching Beyond the Paid

Friday, July 27, 2012

10 Resources for New PPC Pros

Over the past 18 months or so, I’ve had the pleasure of writing a series of articles for Web Marketing Today on PPC Basics.  If you haven’t been over to the WMT site lately, give it a read – there are a lot of articles and video interviews with pretty much all the thought leaders in search.

Anyway, the PPC Basics series is a culmination of 10 years in the search biz, all distilled for your reading pleasure!  So if you’re new to PPC, or are in the midst of training a new hire, take a look and let me know what you think.

How Paid Search Fits into Your Marketing Mix

Keyword Research

Account and Campaign Settings

Keyword Match Types

Ad Copy Development and Testing

Bid Management

Quality Score

Evaluating Data



Friday, July 06, 2012

PPC: Still Alive and Kicking

There seems to be a bit of a fad going around lately.  Apparently it's all the rage to go around saying that PPC is dead.

A few months ago, some fool who isn't even a PPC pro came out saying that PPC is dead, and we should all be doing social media.  I put that rumor to bed with a post of my own: PPC Is Alive and Well, Thank You.

Well, clueless marketers just can't get enough of proclaiming the demise of PPC.  Just yesterday, another idiot decided to use the "dead PPC" rallying cry as a thinly-veiled sales pitch for - get this - PPC management services.

Yes, someone actually thought it would be a good idea to announce the time of death of one of the services they're peddling.  Wow.

And this came on the heels of Google announcing billion-dollar earnings for Q2.

All this talk of death and destruction reminds me of this post, and the awesome aftermath.

We're not dead yet, folks.