Searching Beyond the Paid

Sunday, October 28, 2007

Informative PPC Posts From The Blogosphere

Learning a new job hasn't left me much time for blogging, but I did want to post links to a few helpful articles from the blogosphere from the past couple weeks.

YSM Domain Blocking:

Now that Yahoo has finally launched this feature, there have been a lot of questions coming in from advertisers. Yahoo does a good job of adressing them in this blog post.

Google Adwords Quality Score:

Google rolled out a new feature within the Adwords interface that gives insight into the reasons for low keyword Quality Scores. I've played with this a little bit, and while I don't always agree with Google's assessments, it has been a useful tool. More information can be found at Search Engine Roundtable and Traffick.

Once my life settles down a little, I'll be back to posting more frequently.

Wednesday, October 10, 2007

Take Me To The Other Side...

My life as a search marketer is about to change. I've accepted a search marketing position with Fluency Media, an interactive agency in Ann Arbor, Michigan, starting on Monday. I'm really excited about the opportunity to experience life on the other side of the in-house / outsource fence. Fluency is doing some exciting things, and I'm thrilled to become a part of the process.

As most of my readers know, I've been doing in-house SEM for over 5 years, and have been a vocal advocate of managing search programs in-house. My stance on that hasn't changed. There absolutely is value in having an in-house expert on staff, and as illustrated in the ongoing discussion at Search Engine Watch forums, some of the best-performing SEM campaigns are done with a combination of in-house and outsourced experts managing them. Having been in the in-house role will help me understand my clients' challenges and marketing goals, since I've been in their shoes.

So, Friday is my last day with MagazineLine. I've been with the company for 11 years, doing both offline and online marketing. I wouldn't be where I am today if it weren't for the support of the great staff at MagazineLine. I have truly found a career I'm passionate about, and it all happened because the company was willing to gamble on a new program called Google Adwords, and I had the privilege of building the program from the ground up.

I can't possibly list all the talented associates who helped me along the way, but I have to give a special thank-you to Karen Henry: my supervisor, colleague, and friend. It was her idea to try Adwords, and it was also her idea to assign it to me as a "special project" (which makes me laugh now, looking at how large the program has become!). Karen, thank you for having enough faith in me to let me try this "experiment," and thank you for being a sounding board for ideas as the program grew. Thank you especially for your good sense of humor all along the way! It will continue to serve you well.

Even though my day-to-day routine is about to change, I'll still be blogging, ranting, and postulating here. I'm looking forward to the new challenges ahead.


Wednesday, October 03, 2007

Yahoo To Offer PPC Domain Blocking

Yahoo announced Monday that they will be offering Domain Blocking to their YSM PPC advertisers beginning later this month.

This is great news for advertisers. Yahoo, like Google, has a search network consisting of many different sites. Most of the partner sites perform well for most advertisers. However, there are some bad apples in the bunch, and up until now, it's been difficult if not impossible to block such sites from showing your ads. With domain blocking, the power is in the advertisers' hands to block domains that don't perform for them.

This is a long-awaited feature that advertisers have been requesting for a long time. I'm glad it's finally about to become a reality.